February 29, 2024 – FIAT unveils the new special series Pandina on the same day as the historic launch of the Panda in 1980. An event designed and produced by Rossoevolution, live from the Pomigliano plant.
A car that celebrates the historic and unchanged affection of Italians for the Panda, so much so that it adopts the diminutive by which it has always been called – “Pandina” – as the name of this special series.
The long and prolific love story, which strongly ties the iconic “small of the brand” to the Group, also links it to the market, which has always appreciated its simplicity and friendliness, recognizing it as a leader among city cars in Europe. As proudly announced by Olivier Francois, CEO of FIAT and Global Stellantis CMO, the Panda will continue to be produced in Pomigliano at least until 2027 and to embody the social and affordable car par excellence, which today with the special series Pandina takes a leap into the future also in terms of safety and technology.
With the same passion for creativity and functionality, Rossoevolution took care of the design and realization of the launch press conference, ensuring it was in line with the character and values of the Panda. The essential yet fresh and modern set design, and a balanced but fun mix of colors, managed to celebrate its Italianity and personality. The graphic choice to use the Panda’s face as a distinctive and affectionate element was an important key to convey positivity and trust.
With enthusiasm, the event welcomed on stage a team of workers representing the employees of the plant, who with care and passion are the true protagonists of Panda’s success.
Rossoevolution also handled the direction of the press conference and live streaming, as well as all logistical aspectsof the event, from accommodation to food service.
“We are happy to have had the opportunity to put our experience and creativity at the service of the great little love of Italians.” – says Daniele Rosso, President of Rossoevolution – “We think we have found a simple, original, and effective language: just like the one Panda has always used.”
CREDITS
Valentina Ricci e Carlotta Console – Accounting e Project Management
Alessandra Ciraci – Operations Supervisor
Filippo Marchiorello – Creative Director
Angela Gilli – Events & Communication Director
Giuseppe Frazzetta – Art Director & Head of Design Dept.
Gianluca Gerli – Copywriting & Content Production
