07
Jul
2023
Rossoevolution at Alfa Romeo’s side once again for the 113th Anniversary of the iconic car manufacturer
After the incredible success of the video of the F1 car in Milan’s city centre, between Piazza del Duomo and Corso Vittorio Emanuele, Rossoevolution has worked once again this year with Alfa Romeo on the “story telling” and the making of the video that was launched on 23rd June. Rossoevolution’s idea took shape starting with […]
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08
Feb
2023
“Tech à Porter”: Rossoevolution stages the debut of the New Ypsilon Range
Milan, 19 January 2023 – During the press event for the launch of the new Ypsilon range, the iconic fashion city-car, Lancia celebrated its long-established leadership in this sector for the fourth consecutive year and for achieving best sales ever in 2022. The event was held at the first Lancia showroom with the new Corporate […]
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19
May
2022
Rossoevolution announces the arrival of Patrizia Flematti
As the last two years of the pandemic brought the world to a halt, it also provided an opportunity for reflection and to take stock of the situation. An opportunity that sees Rossoevolution restarting with renewed awareness and an increased determination to continue on its course of evolution, taking into account the new requirements of […]
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01
Mar
2022
Lancia and Alberta Ferretti join forces to launch the new Alberta Ferretti Ypsilon with an event organised by Rossoevolution
The 3rd February last saw the launch of the new Alberta Ferretti Lancia Ypsilon at Palazzo Donizetti in Milan. Two brands that share Italian elegance, creativity, attention to detail and a love of femininity. The launch of this new vehicle, a press event conceived and realised by Rossoevolution took place in the fashion brand’s elegant […]
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08
Oct
2021
Rossoevolution is creator of the event that marks a new chapter for the Lingotto
Turin, 22 September 2021 – An international press conference to inaugurate “Casa 500” and “La Pista 500”, at Europe’s largest hanging garden located on the roof of the ex Lingotto factory. The press conference was organised on the helipad that overlooks the famous track, next to the iconic “Bolla”. Rossoevolution conceived and produced the event […]
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07
Sep
2021
Rossoevolution returns with Incentive Trips for large numbers
Viessmann, a leading company with innovative solutions for air conditioning and heating for the domestic market is one of the first companies to understand the importance of relaunching incentive trips and has entrusted Rossoevolution with its activities. Viessmann has chosen Italy for their best clients as location for this relaunch, selecting Sardinia and Sicily as […]
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08
Jun
2021
Rossoevolution alongside Jaguar and Land Rover Italia with a unique and innovative project: The Defender Eco Home
The Defender Eco Home is an exclusive initiative from Land Rover Italia in partnership with Airbnb, offering a travel experience that is both unique and sustainable. The idea stems from two primary elements: the new Defender, a symbol of excellence from Land Rover, the “unstoppable” auto for adventurous challenges, coupled with a new way of […]
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31
Mar
2021
Rossoevolution launches “on air” the new Fiat 500 Hey Google Family
Turin, 31/03/2021 | Something totally new in the automotive world: a partnership between the Fiat 500 family and Hey Google whose recent launch was entirely digital. The brands take centre stage in a YouTube stream, at 11am on the 31 March where features of the partnership were illustrated. The launch, being totally virtual was chosen so […]
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23
Oct
2019
AWE Events – the Events & Communication department of Rossoevolution – brings Jeep® on a quest for wellbeing
Turin – 23 October 2019, AWE Events organised a roadshow from the 21st September to the 6th October with Jeep® present at seven public events held in city parks in France, Italy, Portugal and Spain. The events were in partnership with “Wanderlust 108”, a Mindful Triathlon which is dedicated to the world of fitness and […]
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12
Jul
2019
Welcome LEO Pharma! Rossoevolution organises a welcome for the Danish company and its team in Segrate
Segrate (MI) – On July 1st 2019, 250 members of the offices in Segrate and 50 members of LEO management joined up to celebrate the official opening of the Danish group’s new Italian quarters. Rossoevolution planned and organised a day for them entirely dedicated to highlighting the Group’s prominence and to reinforce a sense of […]
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24
Apr
2019
Rossoevolution organizes the first big multibrand convention of the new FCA era for EMEA Region
Together, To-get-there: an event with a title that reflects its “diverse” nature. 1800 guests, 9 brands and an exciting announcement – all reinforce the idea of a large and united group, aligned with the times. AWE Events, the events division of Rossoevolution, organised the very first dealer convention for FCA for the EMEA region. They […]
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26
Nov
2018
Amazing scenery and extreme off roading: Rossoevolution brings Jeep® to Montenegro for an event that was truly off the beaten track
100 guests from 13 countries and 16 different markets over two consecutive weeks in Montenegro: the final stage of an annual contest to commend the best Jeep® dealers and their achievements. For the second year running, the awards have been planned, organised and managed by Rossoevolution in yet another original location after the exceptional experience […]
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05
Nov
2018
AWE Events – the events division of Rossoevolution – Bring the style of Alfa Romeo around the world in a Motorhome of unmistakable character
When Alfa Romeo calls, AWE Events response. This call was a brief for a branded hospitality unit to be used at events for various EMEA markets. The solution? A customised truck, a mobile dealer that combines a coordinated brand image with logistics and hospitality. One of the main advantages of this mobile unit is the […]
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17
May
2018
AWE Events creates the Jeep® Roadshow which is teamed with the Rolling Stones European tour
12 cities and 14 concerts between the UK, Ireland, France, Germany, the Czech Republic and Poland, on a 3 month tour. Resuming sponsorship for the “Stones-No Filter” tour which started officially on the 17th May with the Dublin concert, Jeep® chose the AWE Events project: a stand for fans to live a “rock” brand experience that reflects the personality of the legendary brand.
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01
Mar
2018
Evolution Begins. Rossoevolution is born
Alessandro Rosso Group, with a passionate career path of 30 years that made the Group a leader in the MICE and Healthcare market in Italy, is now passing this legacy onto Rossoevolution S.r.l. a new company headed up by Daniele Rosso, Rosalba Barro and Loredana Vavassori.
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