Rossoevolution launches “on air” the new Fiat 500 Hey Google Family
Turin, 31/03/2021 | Something totally new in the automotive world: a partnership between the Fiat 500 family and Hey Google whose recent launch was entirely digital. The brands take centre stage in a YouTube stream, at 11am on the 31 March where features of the partnership were illustrated. The launch, being totally virtual was chosen so […]
AWE Events – the Events & Communication department of Rossoevolution – brings Jeep® on a quest for wellbeing
Turin – 23 October 2019, AWE Events organised a roadshow from the 21st September to the 6th October with Jeep® present at seven public events held in city parks in France, Italy, Portugal and Spain. The events were in partnership with “Wanderlust 108”, a Mindful Triathlon which is dedicated to the world of fitness and […]
Welcome LEO Pharma! Rossoevolution organises a welcome for the Danish company and its team in Segrate
Segrate (MI) – On July 1st 2019, 250 members of the offices in Segrate and 50 members of LEO management joined up to celebrate the official opening of the Danish group’s new Italian quarters. Rossoevolution planned and organised a day for them entirely dedicated to highlighting the Group’s prominence and to reinforce a sense of […]
Rossoevolution organizes the first big multibrand convention of the new FCA era for EMEA Region
Together, To-get-there: an event with a title that reflects its “diverse” nature. 1800 guests, 9 brands and an exciting announcement – all reinforce the idea of a large and united group, aligned with the times. AWE Events, the events division of Rossoevolution, organised the very first dealer convention for FCA for the EMEA region. They […]
Amazing scenery and extreme off roading: Rossoevolution brings Jeep® to Montenegro for an event that was truly off the beaten track
100 guests from 13 countries and 16 different markets over two consecutive weeks in Montenegro: the final stage of an annual contest to commend the best Jeep® dealers and their achievements. For the second year running, the awards have been planned, organised and managed by Rossoevolution in yet another original location after the exceptional experience […]
AWE Events – the events division of Rossoevolution – Bring the style of Alfa Romeo around the world in a Motorhome of unmistakable character
When Alfa Romeo calls, AWE Events response. This call was a brief for a branded hospitality unit to be used at events for various EMEA markets. The solution? A customised truck, a mobile dealer that combines a coordinated brand image with logistics and hospitality. One of the main advantages of this mobile unit is the […]
AWE Events creates the Jeep® Roadshow which is teamed with the Rolling Stones European tour
12 cities and 14 concerts between the UK, Ireland, France, Germany, the Czech Republic and Poland, on a 3 month tour. Resuming sponsorship for the “Stones-No Filter” tour which started officially on the 17th May with the Dublin concert, Jeep® chose the AWE Events project: a stand for fans to live a “rock” brand experience that reflects the personality of the legendary brand.
Evolution Begins. Rossoevolution is born
Alessandro Rosso Group, with a passionate career path of 30 years that made the Group a leader in the MICE and Healthcare market in Italy, is now passing this legacy onto Rossoevolution S.r.l. a new company headed up by Daniele Rosso, Rosalba Barro and Loredana Vavassori.