19

May

2022

Rossoevolution announces the arrival of Patrizia Flematti

As the last two years of the pandemic brought the world to a halt, it also provided an opportunity for reflection and to take stock of the situation. An opportunity that sees Rossoevolution restarting with renewed awareness and an increased determination to continue on its course of evolution, taking into account the new requirements of […]

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01

Mar

2022

Lancia and Alberta Ferretti join forces to launch the new Alberta Ferretti Ypsilon with an event organised by Rossoevolution

The 3rd February last saw the launch of the new Alberta Ferretti Lancia Ypsilon at Palazzo Donizetti in Milan. Two brands that share Italian elegance, creativity, attention to detail and a love of femininity. The launch of this new vehicle, a press event conceived and realised by Rossoevolution took place in the fashion brand’s elegant […]

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08

Oct

2021

Rossoevolution is creator of the event that marks a new chapter for the Lingotto

Turin, 22 September 2021 – An international press conference to inaugurate “Casa 500” and “La Pista 500”, at Europe’s largest hanging garden located on the roof of the ex Lingotto factory. The press conference was organised on the helipad that overlooks the famous track, next to the iconic “Bolla”. Rossoevolution conceived and produced the event […]

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07

Sep

2021

Rossoevolution returns with Incentive Trips for large numbers

Viessmann, a leading company with innovative solutions for air conditioning and heating for the domestic market is one of the first companies to understand the importance of relaunching incentive trips and has entrusted Rossoevolution with its activities. Viessmann has chosen Italy for their best clients as location for this relaunch, selecting Sardinia and Sicily as […]

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25

Jun

2021

Rossoevolution “Airs” a partnership between mobility and architecture

An unparalleled conversation between Olivier Francois, CEO of Fiat and CMO Stellantis, and Stefano Boeri, architect and urban planner and creator of Bosco Verticale (Vertical Forest).

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08

Jun

2021

Rossoevolution alongside Jaguar and Land Rover Italia with a unique and innovative project: The Defender Eco Home

The Defender Eco Home is an exclusive initiative from Land Rover Italia in partnership with Airbnb, offering a travel experience that is both unique and sustainable. The idea stems from two primary elements: the new Defender, a symbol of excellence from Land Rover, the “unstoppable” auto for adventurous challenges, coupled with a new way of […]

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31

Mar

2021

Rossoevolution launches “on air” the new Fiat 500 Hey Google Family

Turin, 31/03/2021 | Something totally new in the automotive world: a partnership between the Fiat 500 family and Hey Google whose recent launch was entirely digital. The brands take centre stage in a YouTube stream, at 11am on the 31 March where features of the partnership were illustrated. The launch, being totally virtual was chosen so […]

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21

Jan

2021

Florence: Location for the ICAP Congress 2026. Organisation by Rossoevolution

On 15 December 2020, the IAAP Board (International Association of Applied Psychology) formally announced Florence as its choice to host the International ICAP 2026 Congress.

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24

Nov

2020

Rossoevolution continues its evolution

Rossoevolution, which since inception has always considered evolution as its point of strength, relocated to its new Headquarters in 15 Via Vittor Pisani, Milan on the 1st November.

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23

Oct

2019

AWE Events – the Events & Communication department of Rossoevolution – brings Jeep® on a quest for wellbeing

Turin – 23 October 2019, AWE Events organised a roadshow from the 21st September to the 6th October with Jeep® present at seven public events held in city parks in France, Italy, Portugal and Spain. The events were in partnership with “Wanderlust 108”, a Mindful Triathlon which is dedicated to the world of fitness and […]

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12

Jul

2019

Welcome LEO Pharma! Rossoevolution organises a welcome for the Danish company and its team in Segrate

Segrate (MI) – On July 1st 2019, 250 members of the offices in Segrate and 50 members of LEO management joined up to celebrate the official opening of the Danish group’s new Italian quarters. Rossoevolution planned and organised a day for them entirely dedicated to highlighting the Group’s prominence and to reinforce a sense of […]

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24

Apr

2019

Rossoevolution organizes the first big multibrand convention of the new FCA era for EMEA Region

Together, To-get-there: an event with a title that reflects its “diverse” nature. 1800 guests, 9 brands and an exciting announcement – all reinforce the idea of a large and united group, aligned with the times. AWE Events, the events division of Rossoevolution, organised the very first dealer convention for FCA for the EMEA region. They […]

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26

Nov

2018

Amazing scenery and extreme off roading: Rossoevolution brings Jeep® to Montenegro for an event that was truly off the beaten track

100 guests from 13 countries and 16 different markets over two consecutive weeks in Montenegro: the final stage of an annual contest to commend the best Jeep® dealers and their achievements. For the second year running, the awards have been planned, organised and managed by Rossoevolution in yet another original location after the exceptional experience […]

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05

Nov

2018

AWE Events – the events division of Rossoevolution – Bring the style of Alfa Romeo around the world in a Motorhome of unmistakable character

When Alfa Romeo calls, AWE Events response. This call was a brief for a branded hospitality unit to be used at events for various EMEA markets. The solution? A customised truck, a mobile dealer that combines a coordinated brand image with logistics and hospitality. One of the main advantages of this mobile unit is the […]

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17

May

2018

AWE Events creates the Jeep® Roadshow which is teamed with the Rolling Stones European tour

12 cities and 14 concerts between the UK, Ireland, France, Germany, the Czech Republic and Poland, on a 3 month tour. Resuming sponsorship for the “Stones-No Filter” tour which started officially on the 17th May with the Dublin concert, Jeep® chose the AWE Events project: a stand for fans to live a “rock” brand experience that reflects the personality of the legendary brand.

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01

Mar

2018

Evolution Begins. Rossoevolution is born

Alessandro Rosso Group, with a passionate career path of 30 years that made the Group a leader in the MICE and Healthcare market in Italy, is now passing this legacy onto Rossoevolution S.r.l. a new company headed up by Daniele Rosso, Rosalba Barro and Loredana Vavassori.

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Latest news

19

May

Rossoevolution announces the arrival of Patrizia Flematti

01

Mar

Lancia and Alberta Ferretti join forces to launch the new Alberta Ferretti Ypsilon with an event organised by Rossoevolution