Rossoevolution organizes the first big multibrand convention of the new FCA era for EMEA Region
Together, To-get-there: an event with a title that reflects its “diverse” nature. 1800 guests, 9 brands and an exciting announcement – all reinforce the idea of a large and united group, aligned with the times. AWE Events, the events division of Rossoevolution, organised the very first dealer convention for FCA for the EMEA region. They […]
Amazing scenery and extreme off roading: Rossoevolution brings Jeep® to Montenegro for an event that was truly off the beaten track
100 guests from 13 countries and 16 different markets over two consecutive weeks in Montenegro: the final stage of an annual contest to commend the best Jeep® dealers and their achievements. For the second year running, the awards have been planned, organised and managed by Rossoevolution in yet another original location after the exceptional experience […]
AWE Events – the events division of Rossoevolution – Bring the style of Alfa Romeo around the world in a Motorhome of unmistakable character
When Alfa Romeo calls, AWE Events response. This call was a brief for a branded hospitality unit to be used at events for various EMEA markets. The solution? A customised truck, a mobile dealer that combines a coordinated brand image with logistics and hospitality. One of the main advantages of this mobile unit is the […]
AWE Events creates the Jeep® Roadshow which is teamed with the Rolling Stones European tour
12 cities and 14 concerts between the UK, Ireland, France, Germany, the Czech Republic and Poland, on a 3 month tour. Resuming sponsorship for the “Stones-No Filter” tour which started officially on the 17th May with the Dublin concert, Jeep® chose the AWE Events project: a stand for fans to live a “rock” brand experience that reflects the personality of the legendary brand.
Evolution Begins. Rossoevolution is born
Alessandro Rosso Group, with a passionate career path of 30 years that made the Group a leader in the MICE and Healthcare market in Italy, is now passing this legacy onto Rossoevolution S.r.l. a new company headed up by Daniele Rosso, Rosalba Barro and Loredana Vavassori.