After the incredible success of the video of the F1 car in Milan’s city centre, between Piazza del Duomo and Corso Vittorio Emanuele, Rossoevolution has worked once again this year with Alfa Romeo on the “story telling” and the making of the video that was launched on 23rd June.
Rossoevolution’s idea took shape starting with the Biscione snake: celebrating the sportive spirit and its unique history whilst at the same time recounting the dedication of the people who bring the legend of Alfa Romeo forward every day.
This year, for the first time ever, the single car Alfa Romeo team went inside the production factory of the Group where the passion of its workers was clearly evident as the car drove by.
The car, driven by Zhou Guanyu started its journey at the car plant at Cassino, where the Giulia and Stelvio models are manufactured, it then darted off on its course along a stretch of the motorway from Piedimonte San Germano to the exit at Pomigliano d’Arco. The driver finished up at the Gianbattista Vico Alfa Romeo factory where the Tonale model is produced.
Rossoevolution, apart from the concept and direction of the video, also organised the coordination of the production between factories and organised all parts of the event.
Alberto Bossi: accounting & communication project management
Valentina Puglia: accounting & communication project management
Filippo Marchiorello: creative direction