Milan, 23/06/2021 | An unparalleled conversation between Olivier Francois, CEO of Fiat and CMO Stellantis, and Stefano Boeri, architect and urban planner and creator of Bosco Verticale (Vertical Forest). A web conversation on how architecture can help rewriting the future of our cities.
The Milanese Bosco Verticale and its 27,000 plants and millions of leaves which helps to clean the air by absorbing CO2 was the inspiration for the ideal city described in the Ad for the launch of the New Fiat 500 electric. It is an example of sustainable architecture destined to improve the quality of life.
Rossoevolution is the name behind the concept and production of the event, from the film shoot, to direction, to editing.
The main idea was to mark World Environment Day 2021 by bringing together, at the Bosco Verticale, two worlds that share important values: Stefano Boeri aboard the new Fiat 500 and Olivier Francois with an electric scooter. The two protagonists discussed the urgency of action and the important opportunity to inspire change, taking advantage of the call to action of the Day which this year is “Together we can be #generationrestoration”.
The discussion was moderated by Silvia Boccardi, journalist for Will Italia.
Chiara Della Vedova: accounting and project management
Edoardo Bessi: operations
Filippo Marchiorello: creative direction
Giuseppe Frazzetta: art direction